NJ-Couture is a French company that found Portugal as the destination of choice for what has become its business card all over the world. It’s a clothing brand that aims to give women everyday self-confidence, to let them shine for themselves and for their most genuine beauty.
We gathered a range of models to represent the story of inner feminine beauty that we wanted to tell. When discussing the best location to showcase the essence of their clothing, we creatively chose Sintra. A place full of magic that we felt was fitting for their brand: rich in nostalgia and light.
The concept of this fashion film was quite simple: visuals that immerse the audience in the power of femininity and its purest nature. In addition to the stunning models and the beautiful landscape of Sintra, the fantastic voiceover by the French Claire Taibi further reinforced this theme.
Claire tells us what goes on in the mind of a woman who believes in herself and guides us on a journey of what it really means to be beautiful. A beautiful poem written by the voice-over artist herself, so that it could be as raw and pure as possible. An idea that also inspired us to cut the final cut of the campaign and turn it into this film that we believe conveys well-being and that the key word is beatitude.
Project
Promo NJ Couture
Client
NJ Couture
What We Did
Script, Production, and Post-production
