NJ-Couture is a French company that chose Portugal as the preferred destination for what has become its calling card around the world. A clothing brand that aims to provide women with everyday confidence, allowing them to shine through their own genuine beauty.
We gathered a range of models to represent the story of inner feminine beauty that we wanted to tell. When discussing the best location to showcase the essence of their clothing, we creatively chose Sintra. A place full of magic that we felt was fitting for their brand: rich in nostalgia and light.
The concept of this fashion film was quite simple: visuals that immerse the audience in the power of femininity and its purest nature. In addition to the stunning models and the beautiful landscape of Sintra, the fantastic voiceover by the French Claire Taibi further reinforced this theme.
Claire tells us what goes on in the mind of a woman who believes in herself and guides us through the journey of what it truly means to be beautiful. A beautiful poem written by the voice artist herself, crafted to be as raw and pure as possible. This idea also inspired us during the final cut of the campaign, resulting in a film that we believe conveys a sense of well-being, with the key theme being beatitude.
Project
Promo NJ Couture
Client
NJ Couture
What We Did
Script, Production, and Post-production
