With the Lisbon Mobi Summit just around the corner and a partnership with TECHEETAH having just been consolidated. Efacec’s marketing department wasted no time in applying these two good video opportunities.
They contacted us with an idea for different and creative event coverage. They wanted something that would “grab” people’s attention, that would show that Efacec is constantly innovating and that its vision remains that of a company that deserves respect. This is a century-old brand that is not old at all, as it is constantly adapting and innovating. Proof of this was its commitment to Formula E as the main sponsor of the runner-up team: TECHEETAH.
Since the main sponsor of the Lisbon Mobi Summit was EDP, how could we focus on the client (Efacec) and promote the brand while keeping the video interesting?
With the distribution of thousands of superfast charging points in Portugal, Efacec is very focused on the recent interest in electric cars. Nothing better, of course, than taking a really electrifying style: fast editing and long, hyperlapse-style camera movements were some of the ideas that emerged during pre-production and new ideas were applied and improvised during the event.
So here are two short films that promise to promote and enthral Efacec’s potential customers and reinforce its brand as one of the most innovative companies in Portugal for over a century.
Project
Coverage of the Lisbon Mobi Summit 2018 and announcement of a partnership with Techeetah.
Client
Efacec Power Solutions
What We Did
Creative input from the script, production and post-production
