It all began in 2010 on the screens of SIC Mulher, as a permanent feature on the Mais Mulher program. M de Música then emigrated to the same house, in Faz Sentido, but, as a living being that never stopped being, it wanted to grow, it wanted to gain independence and that’s what’s happening now with the entry of GAFFVisuals. This is the new M for Music, revised and expanded.
We’ve produced and directed three seasons of M de Música, interviewed more than 45 national and international musicians, had the opportunity to cover the country’s main festivals and work with fantastic brands and publishers.
It was for this same reason, when we decided to stop making M de Música due to lack of budget. Ana Ventura, the brand’s creator and the platform’s main content producer, decided to invite GAFFVisuals to make the TV promo for the new season.
Knowing Ana well, we thought that humor was the best way to promote this program. That’s why we invited Rui Simões, the current presenter of Sporting Tv, to be the main character in this short ad promoting what is the most innovative music platform in Portugal.
Project
M de Música New Season Promo – SIC Radical
Client
SIC Radical
What We Did
Creative input from the script, production and post-production
