At first glance, it might seem like just another music video we’ve produced for Putzgrilla. In fact, it was considered an excellent advertising campaign due to the organic results it achieved: almost 1M views on YouTube alone.
The idea for the project came from the minds of Realize Labs and Jägermeister Portugal. The aim was to do product placement, both in the music and obviously in the video. They relied precisely on our scriptwriting and production work to carry it out. The focus was always on the most creative approach possible. The main concept of the story, associated with what both brands represent, would have been a lot of madness and partying.
With an intent worthy of homage to classic teen movies like American Pie or Project X, Putzgrilla’s goal has always been simple: to bring the house down. Both the song and the video are completely connected to this ambition.
Right from the start, the concern was that the audience wouldn’t feel like they were watching an ad. We think it was this focus that allowed the campaign to go so far organically and we were very happy with the feedback from Jägermeister‘s marketing team. You can also visit the video on Jägermeister’s official website .
Project
Putzgrilla – Tou Boiado
Client
Jägermeister
What We Did
Script, Production, and Post-production
